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What are Google, Bing, or other search engine operators for locating specific file-types, for example, .PDF?
This is a rather touchy subject with some in SEO. Some will say yes, some say no. I have been of the opinion that Google as well as Bing use “no follow” links in ways most don’t comprehend. Since the inception of Page Rank, Google has been trying to defuse the effect of backlinks. Then Google invented the Disavow Tool to say , ignore this link. With the mass rejection of links via the disavow tool Google was losing a lot of data concerning links. Jump forward from 2012 to today, Google now has created new juice-less links, aka, “ugc” & “sponsored”. Now take into account “Linkless” mentions. Google and Bing both have stated publicly that t take unlinked mentions into account and these mentions “WHICH DON’T PASS LINK JUICE DO AFFECT THE RANKINGS”. If you post high quality content, on a high quality site and include a rel=”nofollow” link in that content, does not your traffic increase from that source ? Sure it does, we call it building links for traffic. Take into account that the Panda Algorithm makes mention of no follow links and linkless mentions which was first introduced to the wild on Feb. 23rd 2011. Subsequently it was later Patented on Sept. 28th 2012. Then take into account that Google has also publicly stated that t monitor and verify that it’s algorithms are correctly working by using “CTR TO VERIFY USER ENGAGEMENT”. Understand I am not saying CTR is a live ranking factor, but I am saying Google relies upon and uses CTR to adjust the rankings periodically. To be clear t also use other signals as well. What most people on the net don’t quite comprehend, is that Chrome gives Google a huge upper hand here. Chrome sends these signals back to Google for analysis. So Google does in fact track CTR, Dwell, Pogo Sticking, etc, etc. How else did you think Google arrived at certain conclusions ? John M. stated at BrightonSeo that if user engagement signals indicate that #3 organic is getting more clicks than #1 t will adjust the serps accordingly. Now before you go and jump the gun, understand the adjustment takes place after “Millions and Millions of clicks” are analyzed which is beyond the abilities of most of the rest of the planet. In today’s world, USERs are more savvy than ever before. T don’t just click on the first link SE’s show them. T examine the reputation behind the company before t click before t spend their money. Bottom line, build links for traffic, which includes “No Follow”, Reviews, Link-Less mentions. Don’t just limit yourself to only using juice passing links.
Type on PDF: All You Need to Know
You need to make your content, blog and online presence rich enough to attract high quality traffic to it and for this you need links. Links, of course, do not come easy. How many of you know why the Internet sucks ? It's because the Internet isn't like roads, which have a clear structure to them. The Internet is like a jungle, all you need to do is walk away once you get to a certain point. Now think about when you were in college. When you got to campus, how many streets, how many buildings did they have in your immediate area and how many were even marked by road signs ? I know this may sound strange, but it's just the truth. Now, try to find a street where you had never been before. If you walked two blocks you got to another building, but before you knew it you.
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